‘The Connect Effect’

One of the most important requirements for success is the connection that an organization, product, service, brand or person has with its customers. At Mind Your Guest we call that The Connect Effect.

The Connect Effect derives from the sense of security that customers feel regarding a company, brand, product, service or person, based on trust. The Connect Effect is achieved by applying the Model of Attention®: deploying the right way of giving attention, exceeding service expectations and providing overall quality.

The Model of Attention® significantly increases customer satisfaction and loyalty.

The Model of Attention®, developed by Mind Your Guest, is being used at various marketing, business and hospitality educations in the Netherlands and abroad. This model is also successfully applied and implemented in company organizations, which increased their customer satisfaction and loyalty significantly.

Happy employees create loyal customers

The Model of Attention starts with the internal organisation. The attention that employees give each other is the basis for success. This stimulates to significantly increase the internal service level. As a result, mutual agreements are really fulfilled with a high quality end result. These successful processes naturally increase job satisfaction. As a result, customer contacts also run much more efficiently and successfully.

Why do organizations want to work with the Model of Attention®?

Customers expect from companies that they’ll be treated with full attention. And getting products and services with a high level of service and quality. The modern consumer makes no distinction between a real live or online contact. Companies know that the consumer of today is in the lead.

The Model of Attention® makes companies unique in their way in giving attention, utmost services and overall high quality. The successful outcome is: more satisfied customers, who want to stay connected to your company and share their positive experiences with others. In fact they become your best ambassadeurs.

ROA – Return on Attention

The customer is in the lead. He is well informed, critical and knows what is on the market. He expects your company to keep its promises constantly on every level. He want’s your full attention. In personal contact and during all the processes that lead to optimal customer satisfaction. At the end, you get what you want: happy and loyal customers and Return on Attention.

Why does the Model of Attention® work so well?

Because this is the first model that provides insights into the big difference between Attention, Service and Quality. And how these three components give a boost to the customer’s satisfaction and in that way the company’s success. Witch leads to more loyal customers, who like to stay connected to your company and don’t mind to pay extra for your products and services.

The Connect Effect

The Model of Attention® makes clear on witch levels organizations perform well and witch levels need to be adjusted. The model works well for the long term, as a successful change management tool and also for the short term, for example, as a preparation for trade missions abroad.

In all cases, it is about achieving The Connect Effect and all the benefits that comes with it.

Order the Model of Attention bestseller

Here you can order the 6th updated version of Model of Attention- The Customer Magnet.

Keynotes and masterclasses

Feel free to book the author, Robert Bosma for your event or congres. He is known for his sparkling, inspiring and interactive Keynote presentations and lectures about the Model of Attention.

Order the bestseller book: Model of Attention – The Customer Magnet

Read an article about the Model of Attention® in one of the scientific editions of Stenden University.